StyleStreet Masterclassby TechlyUp · Digital marketing XP0 / 46
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📁 Project file

StyleStreet project file: saare 46 outputs

Har episode ke mission mein aapne jo likha, StyleStreet ke reference output ke saath. Print karo ya PDF save karo, aur portfolio case study ki neev banao.

In English · Templates

Stage 1: Digital Marketing ki duniya samjho

Episode 1: Digital Marketing kya hai?

StyleStreet reference output

Chapter 1 ke baad aapke paas StyleStreet project ka pehla page ready hai:

Project file · Page 1StyleStreet example
ClientStyleStreet, women's ethnic & casual wear, Jaipur
Current situation2,000 followers, ~25 orders/month
Client ka goalOnline sales badhana
Possible problemsWrong audience, unclear price, trust ki kami, slow reply
Next stepBusiness aur customer ko detail mein samajhna

Episode 2: Client aur uska business samajhna

StyleStreet reference output

Aapke project file mein ab StyleStreet Client Brief hai:

SectionSummary
Hero productCotton office kurtis, ₹699–999
Margin~₹411 per kurti (marketing se pehle)
Main customer24–34 working women, Rajasthan
Asli problemConversion: hidden price, slow reply, no COD/size guide
Goal25 → 60 orders/month in 3 months
Limits₹15,000/month, 2-person team

Episode 3: Target Audience aur Customer Psychology

StyleStreet reference output

Project file mein ab Target Audience Report add hui:

  • Primary persona: Priya, 27, working woman, Jaipur
  • Secondary persona: aapka banaya hua
  • Top pain points: size, fabric quality, trust
  • Objection-answer table: 5 rows
  • Content rule: 70% content primary persona ke liye

Episode 4: Competitor aur Market Research

StyleStreet reference output

Project file mein ab Competitor & Market Research section hai:

  • 3 competitors ka comparison table
  • StyleStreet ka SWOT
  • Customer complaints se nikle 3 opportunities
  • Seasonal demand notes (Google Trends)
  • Gap statement: “office-ready cotton kurtis, clear price, easy exchange”

Stage 1 complete! Ab aap client, customer aur market teeno samajhte ho.

Stage 2: Strategy aur content planning

Episode 5: Marketing Goals aur KPIs

StyleStreet reference output

Project file mein ab Goals & KPI Sheet hai:

  • SMART goal: 90 din mein 25 → 60 orders/month
  • Goal tree: reach → profile visits → leads → orders
  • 5 weekly KPIs: reach, DMs, conversion rate, orders, reply time
  • Review: har Monday 15 min

Episode 6: Brand Positioning aur USP

StyleStreet reference output

Project file mein ab Brand Positioning Card:

  • Positioning: office-ready Jaipur cotton kurtis, comfort + pakka fit
  • USP: “Pure cotton, real size chart, 7-din free exchange”
  • Personality: friendly, confident, practical, warm
  • New bio aur visual rules

Episode 7: Marketing Channels

StyleStreet reference output

Project file mein ab Channel Plan:

  • Main: Instagram (discovery)
  • Conversion: WhatsApp Business
  • Boost: Meta Ads + micro influencers
  • Paused: Pinterest, YouTube
  • Phase 2: Website
  • Budget split of ₹15,000

Episode 8: Content Strategy aur Content Calendar

StyleStreet reference output

Project file mein ab Content Strategy + 30-Day Calendar:

  • 5 pillars with % mix
  • 30 topics, format aur CTA ke saath
  • Funnel balance: ~50% awareness, 30% consideration, 20% conversion
  • Sunday batching shoot plan
  • Repurpose checklist

Episode 9: Copywriting aur Creative Strategy

StyleStreet reference output

Project file mein ab Copy & Creative Kit:

  • Hook bank (6 types)
  • Feature → benefit table
  • AIDA aur PAS caption templates
  • CTA list
  • Reel script template
  • Creative rules (real, readable, price visible)

Stage 2 complete! StyleStreet ke paas ab goals, positioning, channel plan, content calendar aur copy kit hai. Strategy ready hai.

Stage 3: Social media aur organic growth

Episode 10: Instagram, Facebook aur LinkedIn management

StyleStreet reference output

Project file mein ab Social Profiles Setup Sheet:

  • Naya Instagram name, bio aur 5 highlights
  • Facebook Page + Meta Business Suite connected
  • Neha ke LinkedIn ke liye 3 story posts
  • 45-min daily management routine

Episode 11: Reels, stories, carousels aur short-form video

StyleStreet reference output

Project file mein ab Format Playbook:

  • 4 formats, unka kaam aur metric
  • Reel script template (hook → value → proof → CTA)
  • 3 ready Reel scripts
  • Carousel template
  • Daily stories plan
  • Phone shoot checklist

Episode 12: Social media engagement aur community management

StyleStreet reference output

Project file mein ab Engagement & Community Kit:

  • 5 saved replies + away message
  • Comment reply guide
  • Complaint handling SOP
  • Community ideas (#StyleStreetSquad, customer features)
  • Reply-time tracker

Episode 13: Influencer, UGC aur creator marketing

StyleStreet reference output

Project file mein ab Creator & UGC Plan:

  • Creator shortlist + checks
  • Outreach DM template
  • Creator brief template
  • Unique codes tracking sheet
  • UGC collection system (parcel card + WhatsApp)

Episode 14: Organic reach, profile optimization aur social analytics

StyleStreet reference output

Project file mein ab Organic Growth Report:

  • Profile funnel audit
  • Posting rhythm (4 Reels + 2 carousel/week)
  • 30-din Insights report: 52k reach → 34 orders
  • Top/bottom post analysis
  • Agle mahine ke 3 changes

Stage 3 complete! Organic machine chal rahi hai. Ab apni website (apni dukaan) banane ka time, phir ads.

Stage 4: Website aur SEO

Episode 15: Website aur landing pages ka role

StyleStreet reference output

Project file mein ab Website Plan:

  • Platform: Shopify basic
  • Sitemap (pages list)
  • “Office Kurtis” landing page wireframe
  • Trust bar + FAQ
  • Message-match checklist

Episode 16: Keyword research aur search intent

StyleStreet reference output

Project file mein ab Keyword Map:

  • 20 ideas → top 10 keywords
  • Intent labels
  • Page-wise mapping
  • 3 objection-based blog topics

Episode 17: On-page SEO aur content optimization

StyleStreet reference output

Project file mein ab On-Page SEO Sheet:

  • 3 pages ke titles, metas, H1/H2
  • URL structure
  • Product description template
  • Image naming + alt text rules
  • Internal linking map

Episode 18: Technical SEO aur website health

StyleStreet reference output

Project file mein ab Technical SEO Audit:

  • Core Web Vitals report (before/after)
  • Indexing status + sitemap
  • Speed fix list
  • Health checklist
  • Result: LCP ~5.8s → ~2.3s

Episode 19: Local SEO aur Google Business Profile

StyleStreet reference output

Project file mein ab Local SEO Kit:

  • GBP setup checklist
  • NAP standard
  • Review request + reply templates
  • 3-month GBP plan

Episode 20: Conversion Rate Optimization (CRO)

StyleStreet reference output

Project file mein ab CRO Report:

  • Funnel drop-off analysis
  • Friction list + fixes
  • Persuasion checklist (no dark patterns)
  • Result: 1.2% → 2.1% conversion

Stage 4 complete! StyleStreet ke paas ab fast, SEO-ready website hai jo convert karti hai. Ab ads ka traffic yahin aayega.

Stage 5: Paid advertising

Episode 21: Paid Ads ka basic concept aur ad funnel

StyleStreet reference output

Project file mein ab Paid Ads Funnel Plan:

  • Ads readiness checklist ✅
  • 3-level funnel: audience + creative
  • ₹10,000 budget split: ₹4k / ₹3k / ₹3k
  • Har level ka metric

Episode 22: Meta Ads Manager aur campaign structure

StyleStreet reference output

Project file mein ab Ads Account Blueprint:

  • Setup + security checklist
  • Naming convention
  • 3 campaigns × ad sets × ads structure
  • Daily budget: ~₹330

Episode 23: Campaign objectives, audience targeting aur placements

StyleStreet reference output

Project file mein ab Targeting Sheet:

  • Funnel-wise objectives
  • Core, custom, lookalike audiences
  • Interest vs broad test plan
  • Exclusions list
  • Placement plan

Episode 24: Ad creatives, offers aur copywriting

StyleStreet reference output

Project file mein ab Ad Creative Kit:

  • 3 creative angles + scripts
  • Ad copy (primary text, headline, CTA)
  • Offer list with margin check
  • Creative refresh plan (har 2–3 hafte)

Episode 25: Budget, bidding aur A/B testing

StyleStreet reference output

Project file mein ab Budget & Testing Plan:

  • Budget type + bid strategy
  • 4-week test roadmap
  • Winner rules
  • Pehla result: “10 baar dhoya” hook winner (₹150/order)

Episode 26: Retargeting aur remarketing

StyleStreet reference output

Project file mein ab Retargeting Playbook:

  • 5 warm audiences + windows
  • Message per audience
  • 14-din sequence
  • Exclusions + frequency rules
  • Result: retargeting ₹150/order vs cold ₹380

Episode 27: Google Ads — Search, Display aur YouTube

StyleStreet reference output

Project file mein ab Google Ads Starter Plan:

  • Keyword list + match types
  • Negative keyword list
  • Search ad copy
  • Landing page match plan
  • Display/YouTube roadmap (website ke baad)

Episode 28: Campaign optimization aur performance analysis

StyleStreet reference output

Project file mein ab Ads Optimization System:

  • Diagnosis tree
  • Kill/fix/scale rules (target ₹250, max ₹411)
  • Scaling plan
  • Weekly ritual
  • Result: ₹380 → ₹250 per order, ROAS 3.84x

Stage 5 complete! StyleStreet ke ads ab profit mein hain.

Stage 6: Leads, sales aur customer management

Episode 29: Lead generation ke different methods

StyleStreet reference output

Project file mein ab Lead Generation Plan:

  • Lead magnet: Office Wardrobe Planner
  • Comment → DM → WhatsApp flow
  • Opt-in + privacy copy
  • Lead sources + quality questions
  • Result: 410 opt-ins, 29 orders (30 din)

Episode 30: Lead qualification aur follow-ups

StyleStreet reference output

Project file mein ab Lead Management SOP:

  • Hot/warm/cold signals + labels
  • 7-din follow-up sequence
  • Objection replies
  • Lead tracker

Episode 31: Sales funnel aur customer journey

StyleStreet reference output

Project file mein ab Customer Journey Map:

  • 6-stage Priya journey
  • Touchpoints + sawaal + feelings
  • 3 moments of truth plan
  • Drop-off survey
  • Post-purchase improvements

Episode 32: Email, WhatsApp aur CRM marketing

StyleStreet reference output

Project file mein ab CRM & Messaging System:

  • CRM sheet structure
  • 4 segments
  • Welcome, abandoned cart, post-purchase, win-back flows
  • WhatsApp scale-up plan

Episode 33: Customer retention, referrals aur repeat purchases

StyleStreet reference output

Project file mein ab Retention & Referral Program:

  • Unboxing kit
  • Repeat triggers calendar
  • 3-level Squad loyalty
  • Give ₹100 / Get ₹100 referral
  • Result: repeat rate 24% → 35%

Episode 34: Affiliate aur partnership marketing

StyleStreet reference output

Project file mein ab Partner & Affiliate Program:

  • Partner list + types
  • 10% commission math
  • Tracking setup
  • Agreement checklist
  • Pilot: 32 orders in 2 mahine

Stage 6 complete! Leads, follow-ups, CRM, retention aur partners: StyleStreet ka poora sales system ready.

Stage 7: Analytics aur business results

Episode 35: Marketing metrics — CPC, CPM, CTR, CPL, CPA, ROAS

StyleStreet reference output

Project file mein ab Metrics Cheat Sheet + Calculator:

  • 6 formulas with StyleStreet numbers
  • CPM ₹40 · CTR 1.2% · CPC ₹3.33 · CPL ₹66.7 · CPA ₹250 · ROAS 3.84x
  • Break-even ROAS ~2.3x, max CPA ₹411

Episode 36: Google Analytics 4 aur Google Tag Manager

StyleStreet reference output

Project file mein ab Analytics Setup:

  • GA4 property + key events
  • Event tracking plan
  • GTM: whatsapp_click, size_chart_open
  • Weekly report list
  • Insight: WhatsApp aur Google organic sabse achha convert

Episode 37: Pixel, conversion tracking aur UTM parameters

StyleStreet reference output

Project file mein ab Tracking Stack:

  • Pixel events + CAPI
  • Google Ads purchase conversion
  • UTM rules + 10-link sheet
  • Testing checklist

Episode 38: Marketing reports aur dashboards

StyleStreet reference output

Project file mein ab Reporting Kit:

  • Monthly report template
  • 6 core KPIs
  • Insight → action table
  • Weekly dashboard (Sheets/Looker Studio)
  • Month 3 report: 60 orders, goal achieved ✅

Episode 39: Budget, ROI, CAC aur customer lifetime value

StyleStreet reference output

Project file mein ab Unit Economics Sheet:

  • Total marketing cost ₹15,000
  • ROI ~64% · CAC ₹300 · CLV ~₹740 · LTV:CAC ~2.5
  • Month 3 marketing P&L
  • CAC ↓ / LTV ↑ action list

Episode 40: Data se campaign decisions lena

StyleStreet reference output

Project file mein ab Decision System:

  • Hypothesis template
  • Pre-set decision rules
  • Experiment log (4 tests)
  • Customer feedback routine

Stage 7 complete! StyleStreet ab andaze se nahi, data se chalti hai.

Stage 8: Advanced marketing aur career

Episode 41: Marketing automation aur AI tools

StyleStreet reference output

Project file mein ab Automation & AI Playbook:

  • Automate vs human list
  • Tool stack
  • Prompt templates
  • AI quality + privacy checklist
  • Result: ~14 ghante/hafta bache

Episode 42: E-commerce aur product marketing

StyleStreet reference output

Project file mein ab Product Marketing Kit:

  • Product page template
  • Pricing + bundles
  • Need-based collections
  • Launch playbook
  • Marketplace decision sheet

Episode 43: B2B, B2C aur account-based marketing

StyleStreet reference output

Project file mein ab B2B Corporate Gifting Plan:

  • B2B ideal customer profile
  • 10-account ABM list
  • Outreach + proposal templates
  • Pricing slabs
  • Pilot: 2 orders, 105 kurtis

Episode 44: Marketing strategy aur growth experiments

StyleStreet reference output

Project file mein ab Growth Strategy:

  • 1-page 6-month strategy
  • North Star: repeat-or-referred orders
  • Referral + UGC growth loops
  • ICE-scored experiment backlog
  • Review cadence

Episode 45: Client communication, proposals aur reporting

StyleStreet reference output

Project file mein ab Client Toolkit:

  • 1-page proposal template
  • Scope table
  • Pricing model guide
  • Expectation checklist
  • Bad-news message format

Episode 46: Final client project, portfolio aur career roles

StyleStreet reference output

🎉 Course complete! Aapki StyleStreet project file mein ab hai:

  • Client brief, persona, competitor & positioning (Stage 1–2)
  • Content, social & creator playbooks (Stage 3)
  • Website, SEO & CRO (Stage 4)
  • Ads funnel, testing & optimization (Stage 5)
  • Leads, CRM, retention & partners (Stage 6)
  • Metrics, tracking, reports & unit economics (Stage 7)
  • Automation, growth strategy, proposals & case study (Stage 8)