Free digital marketing templates
The same sheets used in the course missions. They open in Excel, and in Google Sheets via File → Import. Formulas are already filled in where the sheet calculates something.
| Template | What it’s for | Used in | |
|---|---|---|---|
| 30-day content calendar | Pillar, format, hook, CTA and funnel stage for every day, with a week of examples. | Episode 8 | ⬇ CSV |
| Instagram profile audit | 12 checks for bio, highlights, pinned posts, trust and reply time. | Episode 10 | ⬇ CSV |
| Client discovery brief | The questions to ask in the first client meeting, by area. | Episode 2 | ⬇ CSV |
| Competitor research sheet | Compare 3 competitors on price, trust, content, ads and complaints. | Episode 4 | ⬇ CSV |
| Keyword map | Keyword, intent, difficulty and the page that targets it. | Episode 16 | ⬇ CSV |
| Ad metrics calculator | Enter spend, clicks and sales; get CPM, CTR, CPC, CPL, CPA, ROAS, break-even ROAS and max CPA (formulas included). | Episode 35 | ⬇ CSV |
| UTM link builder | Fill source, medium, campaign and content; the final tracking link builds itself. | Episode 37 | ⬇ CSV |
| Lead tracker | Track every enquiry with a hot/warm/cold label and the next follow-up. | Episode 30 | ⬇ CSV |
| Monthly report | KPIs vs last month and goal, with % change and a 3-line summary. | Episode 38 | ⬇ CSV |
| Experiment log | Hypothesis, metric, result and decision for every test. | Episode 40 | ⬇ CSV |
How to open them
- Excel: double-click the downloaded file.
- Google Sheets: File → Import → Upload, then choose “Replace spreadsheet”. Formulas keep working.
- The example rows use StyleStreet’s numbers. Replace them with your client’s.