Episode 18: Technical SEO aur website health
Crawling, indexing, site speed, Core Web Vitals, mobile-friendliness aur sitemap: website ki technical sehat.
Sabse sundar dukaan, lekin darwaza jam hai aur andar bijli 10 second baad aati hai.
Technical SEO woh plumbing aur wiring hai jo dikhti nahi, lekin kharab ho toh sab band.
Google website ko kaise padhta hai
Agar page index hi nahi hua, toh woh search mein kabhi nahi dikhega, chahe kitna achha ho.
- Google Search Console mein website add karo (free)
- “Pages” report: kaunse pages indexed, kaunse nahi, aur kyun
- URL inspection: kisi ek page ka status
Sitemap aur robots.txt
- XML sitemap: website ke important pages ki list, Google ke liye. Shopify/WordPress khud banate hain (/sitemap.xml). Search Console mein submit karo
- robots.txt: batata hai kaunse hisse crawl na karein (jaise /cart, /admin)
Speed aur Core Web Vitals
| Metric | Kya naapta hai | Achha (Google ke hisaab se) |
|---|---|---|
| LCP (Largest Contentful Paint) | Main content kitni jaldi dikha | ≤ 2.5 sec |
| INP (Interaction to Next Paint) | Tap/click par kitna jaldi response | ≤ 200 ms |
| CLS (Cumulative Layout Shift) | Page load hote waqt cheezein kitna khiskti hain | ≤ 0.1 |
Check karne ke liye: PageSpeed Insights (free). Mobile score pehle dekho, kyunki zyaadatar customers phone par hain.
Speed ke common ilaaj
- Images compress + WebP (Chapter 17)
- Faltu apps/plugins hatao, har app script add karta hai
- Hero section mein bhaari video ki jagah halki image
- Fonts kam (2 se zyada nahi)
- Images ka size pehle se set, taaki layout na khiske (CLS)
Website health checklist
- HTTPS: taala wala link (SSL). Shopify mein default
- Mobile-friendly: buttons badi, text padhne layak, horizontal scroll nahi
- Broken links / 404: purane product links ko naye page par redirect (301)
- Duplicate content: same product kai URLs par ho toh canonical tag
- Structured data: product price, reviews Google ko samjhao (rich results ke chances)
StyleStreet ki real problem
Mobile par page 7 second mein khulta tha
Website launch ke baad Instagram aur creators se traffic aa raha tha, lekin bounce bahut zyada. PageSpeed Insights:
- Mobile LCP: ~5.8 sec (hero mein 12 MB ka video)
- 9 Shopify apps, 4 kabhi use nahi hue
- Search Console: 30 product pages “Discovered – currently not indexed”
Log page khulne se pehle hi wapas ja rahe the. Aise mein ads chalate toh unka paisa bhi darwaze par hi girta.
Practical example: StyleStreet tech fix: 1 hafte ka kaam
| Fix | Effort | Result |
|---|---|---|
| Hero video → compressed image | 30 min | LCP ~5.8s → ~2.3s |
| 4 unused apps hatao | 20 min | Kam scripts, fast load |
| Saari images WebP + compress | 2 ghante | Page size ~70% kam |
| Sitemap submit + internal links | 1 ghanta | 2 hafte mein zyaadatar pages indexed |
| Purane links ka 301 redirect | 30 min | Koi 404 nahi |
Aapka mission: Technical SEO audit karo
Kisi bhi website (apni ya kisi brand ki) par:
- PageSpeed Insights mein mobile score aur LCP, INP, CLS note karo
- Top 3 speed problems likho
- Search Console ho toh indexing report check karo (nahi toh steps likho)
- /robots.txt aur /sitemap.xml khol ke dekho
- Mobile par 5-point usability check karo
- 5 fixes ki priority list banao (effort vs impact)
Quiz
-
Page index nahi hua. Matlab?
- A. Rank 1 par hai
- B. Google search mein dikh hi nahi sakta
- C. Page fast hai
- D. Ads nahi chalenge
Answer dekho
Sahi jawab: B. Google search mein dikh hi nahi sakta
Index library hai. Library mein nahi toh search mein nahi.
-
LCP kya naapta hai?
- A. Clicks
- B. Main content kitni jaldi load hua
- C. Links
- D. Layout shift
Answer dekho
Sahi jawab: B. Main content kitni jaldi load hua
Largest Contentful Paint = sabse bada visible content kab dikha.
-
robots.txt mein galti se “Disallow: /”. Kya hoga?
- A. Site fast
- B. Poori site crawl se block
- C. Kuch nahi
- D. Sitemap ban jayega
Answer dekho
Sahi jawab: B. Poori site crawl se block
Isliye launch ke baad check zaroori.
-
Purana product URL band hua, naya bana. Kya karein?
- A. Chhod do
- B. 301 redirect purane se naye par
- C. Site delete
- D. Naya domain
Answer dekho
Sahi jawab: B. 301 redirect purane se naye par
301 se visitors aur Google dono naye page par pahunchte hain.
Client project mein output
Project file mein ab Technical SEO Audit:
- Core Web Vitals report (before/after)
- Indexing status + sitemap
- Speed fix list
- Health checklist
- Result: LCP ~5.8s → ~2.3s
Golden rule: Sundar dukaan ka darwaza jam ho toh koi andar nahi aayega. Speed, mobile aur indexing pehle; baaki SEO baad mein.