StyleStreet project file: all 46 outputs
Your own mission answers from every episode, next to the StyleStreet reference output. Print it or save it as a PDF and use it as the backbone of your portfolio case study.
Stage 1: Understanding the world of digital marketing
Episode 1: What is digital marketing?
✍️ My answers: StyleStreet’s first-look audit
- Can you tell what the brand sells within 5 seconds of reading the bio?
- Is the price clearly visible, or is it “DM for price”?
- Is it clear how to order (link, WhatsApp, website)?
- Are reviews or customer photos visible anywhere?
- Of the last 9 posts, how many are Reels and how many are just product photos?
- From your observations, list 3 possible problems
StyleStreet reference output
After Chapter 1, the first page of your StyleStreet project is ready:
| Project file · Page 1 | StyleStreet example |
|---|---|
| Client | StyleStreet, women's ethnic & casual wear, Jaipur |
| Current situation | 2,000 followers, ~25 orders/month |
| Client’s goal | Grow online sales |
| Possible problems | Wrong audience, unclear price, lack of trust, slow replies |
| Next step | Understand the business and customer in detail |
Episode 2: Understanding the client and their business
✍️ My answers: Create a client brief
- List the products, price range and best seller
- Calculate the margin on one product (price − cost − shipping − fees)
- Write 4 key facts about existing customers
- Write the current order process step by step and mark 2 leaks
- Write the client’s goal in numbers (e.g. 25 → 60 orders)
- Write the budget, team and stock limitations
StyleStreet reference output
Your project file now has the StyleStreet Client Brief:
| Section | Summary |
|---|---|
| Hero product | Cotton office kurtis, ₹699–999 |
| Margin | ~₹411 per kurti (before marketing) |
| Main customer | Working women 24–34, Rajasthan |
| Real problem | Conversion: hidden price, slow replies, no COD/size guide |
| Goal | 25 → 60 orders/month in 3 months |
| Limits | ₹15,000/month, 2-person team |
Episode 3: Target audience and customer psychology
✍️ My answers: Create your own customer persona
- Write a name, age, city and job/occupation
- Write her budget and shopping platforms
- Write 3 needs and 3 pain points
- Write what triggers her to buy
- Write 3 objections and their answers
- Write a one-line quote she would say herself
StyleStreet reference output
Your project file now has a Target Audience Report:
- Primary persona: Priya, 27, working woman, Jaipur
- Secondary persona: the one you created
- Top pain points: size, fabric quality, trust
- Objection–answer table: 5 rows
- Content rule: 70% of content for the primary persona
Episode 4: Competitor and market research
✍️ My answers: Competitor research sheet
- Note the price, focus and ordering method of all three
- Look at each one’s top 3 performing posts: what do they have in common?
- Read 10 comments for each brand; note the praise and the complaints
- Check their ads in the Meta Ad Library
- Create StyleStreet’s SWOT
- Write StyleStreet’s gap in one line
StyleStreet reference output
Your project file now has a Competitor & Market Research section:
- Comparison table of 3 competitors
- StyleStreet’s SWOT
- 3 opportunities from customer complaints
- Seasonal demand notes (Google Trends)
- Gap statement: “office-ready cotton kurtis, clear price, easy exchange”
Stage 1 complete! You now understand the client, the customer and the market.
Stage 2: Strategy and content planning
Episode 5: Marketing goals and KPIs
✍️ My answers: Build a goal sheet
- Write one SMART goal (check S, M, A, R, T separately)
- Use reverse calculation to get the leads and reach targets
- Choose 1 KPI for each funnel stage
- Make a table of current numbers and target numbers
- List 3 vanity metrics you won’t highlight in reports
- Fix a day and time for the weekly review
StyleStreet reference output
Your project file now has a Goals & KPI Sheet:
- SMART goal: 25 → 60 orders/month in 90 days
- Goal tree: reach → profile visits → leads → orders
- 5 weekly KPIs: reach, DMs, conversion rate, orders, reply time
- Review: every Monday, 15 min
Episode 6: Brand positioning and USP
✍️ My answers: Brand positioning card
- Write a positioning statement using the formula
- Write 3 USP options and pick the best with the 3 tests
- Write 4 brand personality words (and 3 it is not)
- Write an on-brand reply to a complaint
- Write a new Instagram bio (under 150 characters)
- Decide 2 brand colours and the photo style
StyleStreet reference output
Your project file now has a Brand Positioning Card:
- Positioning: office-ready Jaipur cotton kurtis, comfort + reliable fit
- USP: “Pure cotton, real size chart, 7-day free exchange”
- Personality: friendly, confident, practical, warm
- New bio and visual rules
Episode 7: Marketing channels
✍️ My answers: Channel decision matrix
- List 7 channels
- Score each 1–5 on audience fit, product fit, cost and team effort
- Select the top 3 channels
- Write each channel’s role in one line (discover / convert / retain)
- Split the budget (total ₹15,000)
- Draw the customer’s cross-channel journey
StyleStreet reference output
Your project file now has a Channel Plan:
- Main: Instagram (discovery)
- Conversion: WhatsApp Business
- Boost: Meta Ads + micro influencers
- Paused: Pinterest, YouTube
- Phase 2: Website
- Budget split of ₹15,000
Episode 8: Content strategy and content calendar
✍️ My answers: 30-day content calendar
- Decide 5 content pillars and their %
- Write 6 topic ideas per pillar (30 in total)
- Choose a format for each topic (Reel/carousel/story/photo)
- Write the funnel stage and CTA in every row
- Mark important dates (salary week, festivals)
- Choose a batching day and make the first week’s shoot list
StyleStreet reference output
Your project file now has a Content Strategy + 30-Day Calendar:
- 5 pillars with % mix
- 30 topics with format and CTA
- Funnel balance: ~50% awareness, 30% consideration, 20% conversion
- Sunday batching shoot plan
- Repurpose checklist
Episode 9: Copywriting and creative strategy
✍️ My answers: Copy practice set
- 6 hooks in 6 different hook types
- Turn 5 features into benefits with “So what?”
- One AIDA caption and one PAS caption
- 3 strong CTAs
- A 20-second Reel script (time, visual, text)
- Put the old and new captions side by side and compare
StyleStreet reference output
Your project file now has a Copy & Creative Kit:
- Hook bank (6 types)
- Feature → benefit table
- AIDA and PAS caption templates
- CTA list
- Reel script template
- Creative rules (real, readable, price visible)
Stage 2 complete! StyleStreet now has goals, positioning, a channel plan, a content calendar and a copy kit. The strategy is ready.
Stage 3: Social media and organic growth
Episode 10: Instagram, Facebook and LinkedIn management
✍️ My answers: Optimise StyleStreet’s accounts
- Write the steps to switch Instagram to a Professional (Business) account
- Rewrite the Name field and bio: what, for whom, price, trust, CTA
- Decide the names and content of 5 highlights
- Make a checklist for connecting the Facebook Page and Instagram in Meta Business Suite
- Write 3 post ideas for Neha’s LinkedIn (stories, not products)
- Build the 45-minute daily routine around your schedule
StyleStreet reference output
Your project file now has a Social Profiles Setup Sheet:
- New Instagram name, bio and 5 highlights
- Facebook Page + Meta Business Suite connected
- 3 story posts for Neha’s LinkedIn
- 45-minute daily management routine
Episode 11: Reels, stories, carousels and short-form video
✍️ My answers: Build a one-week format mix
- Write hooks for 3 Reels (the first 2 seconds of visual + text)
- Write a full Reel script in a table (time, visual, text)
- Outline a 7-slide carousel
- Plan 3–5 stories for each day (at least 2 polls/questions)
- Make a 5-point phone-shoot checklist
- Write the main metric next to each format
StyleStreet reference output
Your project file now has a Format Playbook:
- 4 formats, their job and metric
- Reel script template (hook → value → proof → CTA)
- 3 ready Reel scripts
- Carousel template
- Daily stories plan
- Phone-shoot checklist
Episode 12: Social media engagement and community management
✍️ My answers: Build an engagement system
- Write 5 saved replies (price, size, COD, order, complaint)
- Write an away message
- Write the right public replies to 3 tough comments
- Write the 5-step complaint process in your own words
- Write 3 ideas for building a community
- Design a sheet to track reply time for a week
StyleStreet reference output
Your project file now has an Engagement & Community Kit:
- 5 saved replies + away message
- Comment reply guide
- Complaint-handling SOP
- Community ideas (#StyleStreetSquad, customer features)
- Reply-time tracker
Episode 13: Influencer, UGC and creator marketing
✍️ My answers: Build an influencer plan
- List 5 nano/micro creators in your city
- Check each one’s audience match and engagement
- Decide the deal type for the top 3 (barter/paid/commission)
- Write an outreach DM (short, personal, clear offer)
- Write a brief: what to show, key message, #ad, deadline
- Tracking plan: a code for each creator and a results sheet
StyleStreet reference output
Your project file now has a Creator & UGC Plan:
- Creator shortlist + checks
- Outreach DM template
- Creator brief template
- Unique-code tracking sheet
- UGC collection system (parcel card + WhatsApp)
Episode 14: Organic reach, profile optimization and social analytics
✍️ My answers: Profile audit + monthly report
- Look at the first 9 grid posts: is the brand clear within 5 seconds?
- Decide 3 pinned posts
- Note 30 days of reach, profile visits, link taps and followers from Insights
- Pick the top 3 and bottom 3 posts and write the reasons
- Write where the biggest leak in the funnel is
- Decide 3 changes for next month
StyleStreet reference output
Your project file now has an Organic Growth Report:
- Profile funnel audit
- Posting rhythm (4 Reels + 2 carousels/photos a week)
- 30-day Insights report: 52k reach → 34 orders
- Top/bottom post analysis
- 3 changes for next month
Stage 3 complete! The organic machine is running. Now it’s time to build your own website (your own shop), then ads.
Stage 4: Website and SEO
Episode 15: The role of websites and landing pages
✍️ My answers: Wireframe a landing page
- List the website’s pages (home, collections, about, policies, contact)
- Write the landing page’s goal in one line
- Write the above-the-fold headline, sub-headline and CTA
- Write 5 benefits and 5 FAQs
- Check the message match between ad and landing page
- Choose a platform and write why
StyleStreet reference output
Your project file now has a Website Plan:
- Platform: Shopify basic
- Sitemap (list of pages)
- “Office Kurtis” landing page wireframe
- Trust bar + FAQ
- Message-match checklist
Episode 16: Keyword research and search intent
✍️ My answers: Do keyword research
- Collect 20 keyword ideas from autocomplete
- Write the intent of each (I/N/C/T)
- Pull 5 phrases from DMs/reviews that customers use themselves
- Apply the 3 filters and choose the top 10
- Build a keyword map: the main keyword for each page
- Decide 3 blog topics that answer objections
StyleStreet reference output
Your project file now has a Keyword Map:
- 20 ideas → top 10 keywords
- Intent labels
- Page-wise mapping
- 3 objection-based blog topics
Episode 17: On-page SEO and content optimization
✍️ My answers: Apply the on-page SEO checklist
- Write a title tag for each page (keyword + brand)
- Write a meta description for each page (benefit + CTA)
- Write an H1 and 3 H2 headings
- Write an SEO-friendly URL
- Write one product description in detail
- Plan 3 internal links
StyleStreet reference output
Your project file now has an On-Page SEO Sheet:
- Titles, metas, H1/H2 for 3 pages
- URL structure
- Product description template
- Image naming + alt text rules
- Internal linking map
Episode 18: Technical SEO and website health
✍️ My answers: Do a technical SEO audit
- Note the mobile score and LCP, INP, CLS in PageSpeed Insights
- Write the top 3 speed problems
- If you have Search Console, check the indexing report (otherwise write the steps)
- Open /robots.txt and /sitemap.xml and look at them
- Do a 5-point usability check on mobile
- Make a priority list of 5 fixes (effort vs impact)
StyleStreet reference output
Your project file now has a Technical SEO Audit:
- Core Web Vitals report (before/after)
- Indexing status + sitemap
- Speed fix list
- Health checklist
- Result: LCP ~5.8s → ~2.3s
Episode 19: Local SEO and Google Business Profile
✍️ My answers: Build a Local SEO kit
- Make a GBP setup checklist (category, hours, photos, products)
- Fix the NAP format and list 5 places to update it
- Write a WhatsApp message asking for a review
- Write a reply to one positive and one negative review
- Write ideas for 4 weekly posts
- Write 3 GBP metrics to track
StyleStreet reference output
Your project file now has a Local SEO Kit:
- GBP setup checklist
- NAP standard
- Review request + reply templates
- 3-month GBP plan
Episode 20: Conversion Rate Optimization (CRO)
✍️ My answers: Do a CRO audit
- Go through the whole order process on your phone and note every snag
- Write the drop-off (data or estimate) at the 5 funnel steps
- List the top 5 friction points
- Write a fix for each
- Add 3 honest persuasion elements
- Make a before/after test plan (what, how many days, which metric)
StyleStreet reference output
Your project file now has a CRO Report:
- Funnel drop-off analysis
- Friction list + fixes
- Persuasion checklist (no dark patterns)
- Result: 1.2% → 2.1% conversion
Stage 4 complete! StyleStreet now has a fast, SEO-ready website that converts. Ad traffic will land here now.
Stage 5: Paid advertising
Episode 21: Paid ads basics and the ad funnel
✍️ My answers: Design your ad funnel
- Fill in a readiness checklist before running ads (5 points)
- Write the audience for TOFU, MOFU and BOFU
- Write one creative idea for each level
- Split ₹10,000 across the 3 levels and explain why
- Decide the main metric for each level
- Write the difference between “Boost post” and an Ads Manager campaign in 3 lines
StyleStreet reference output
Your project file now has a Paid Ads Funnel Plan:
- Ads readiness checklist ✅
- 3-level funnel: audience + creative
- ₹10,000 budget split: ₹4k / ₹3k / ₹3k
- A metric for each level
Episode 22: Meta Ads Manager and campaign structure
✍️ My answers: Ads Manager setup checklist
- Write the setup checklist for the Meta Business portfolio, Page, Instagram and ad account
- Decide 2FA and admin roles (who is admin, who is advertiser)
- Write your naming convention format
- Build a structure table for StyleStreet’s 3 campaigns
- Calculate the daily budget (monthly ÷ 30)
- Look at 3 competitor ads in the Ad Library and note their hooks/offers
StyleStreet reference output
Your project file now has an Ads Account Blueprint:
- Setup + security checklist
- Naming convention
- 3 campaigns × ad sets × ads structure
- Daily budget: ~₹330
Episode 23: Campaign objectives, audience targeting and placements
✍️ My answers: Build a targeting plan
- Choose the right objective for each funnel level and explain why
- Write a core audience (location, age, gender, 5 interests)
- Write 3 custom audiences StyleStreet can build
- Decide the source for a lookalike audience
- List the exclusions
- Placement plan: auto at the start, manual when?
StyleStreet reference output
Your project file now has a Targeting Sheet:
- Funnel-wise objectives
- Core, custom, lookalike audiences
- Interest vs broad test plan
- Exclusions list
- Placement plan
Episode 24: Ad creatives, offers and copywriting
✍️ My answers: Build an ad creative kit
- Choose 3 different creative angles (demo, UGC, problem–solution)
- Write a 15-sec script or carousel outline for each
- Write each ad’s primary text, headline and CTA
- Think of 2 non-discount offers
- Margin check: how much profit is left after each offer?
- Plan how to track the signs of creative fatigue
StyleStreet reference output
Your project file now has an Ad Creative Kit:
- 3 creative angles + scripts
- Ad copy (primary text, headline, CTA)
- Offer list with margin check
- Creative refresh plan (every 2–3 weeks)
Episode 25: Budget, bidding and A/B testing
✍️ My answers: Build a test plan
- Choose a budget type (daily/lifetime) and explain why
- Decide the starting bid strategy
- List 4 tests for 4 weeks (one variable at a time)
- Write a hypothesis for each test: “I think B will be better because…”
- Write the rules for declaring a winner (days, spend, results)
- Design a sheet for test results
StyleStreet reference output
Your project file now has a Budget & Testing Plan:
- Budget type + bid strategy
- 4-week test roadmap
- Winner rules
- First result: the “Washed 10 times” hook wins (₹150/order)
Episode 26: Retargeting and remarketing
✍️ My answers: Build a retargeting plan
- List 5 retargeting audiences (source + time window)
- Write a message/creative idea for each audience
- Build a 14-day retargeting sequence
- List the exclusions (who won’t see it)
- Write a frequency limit and creative refresh rule
- Make a sheet comparing cold vs retargeting cost/order
StyleStreet reference output
Your project file now has a Retargeting Playbook:
- 5 warm audiences + windows
- A message per audience
- 14-day sequence
- Exclusions + frequency rules
- Result: retargeting ₹150/order vs cold ₹380
Episode 27: Google Ads — Search, Display and YouTube
✍️ My answers: Build a Google Ads plan
- Write 10 keywords Priya would search (use the Chapter 16 keyword list)
- Decide the match type for each keyword
- List 15 negative keywords
- Write 3 headlines and 2 descriptions
- Which landing page, and how it matches the ad
- Write in 2 lines when you’ll use Display/YouTube
StyleStreet reference output
Your project file now has a Google Ads Starter Plan:
- Keyword list + match types
- Negative keyword list
- Search ad copy
- Landing page match plan
- Display/YouTube roadmap
Episode 28: Campaign optimization and performance analysis
✍️ My answers: Build an optimization report
- Write the custom column set (in funnel order)
- Use the diagnosis tree to find your biggest leak
- Write a kill/fix/scale decision for each campaign/ad set
- Scaling plan: how much, when, how
- Make a checklist for the weekly 30-min ritual
- Start a “lessons learned” log
StyleStreet reference output
Your project file now has an Ads Optimization System:
- Diagnosis tree
- Kill/fix/scale rules (target ₹250, max ₹411)
- Scaling plan
- Weekly ritual
- Result: ₹380 → ₹250 per order, ROAS 3.84x
Stage 5 complete! StyleStreet’s ads are now profitable.
Stage 6: Leads, sales and customer management
Episode 29: Different methods of lead generation
✍️ My answers: Build a lead gen plan
- Write 2 lead magnet ideas Priya would genuinely find useful
- Design a carousel + “comment keyword” flow
- Write the website pop-up copy (offer + permission line)
- Write an opt-in message that includes a STOP option
- Choose 3 lead sources and write the expected cost/effort of each
- Write 1–2 questions to check lead quality
StyleStreet reference output
Your project file now has a Lead Generation Plan:
- Lead magnet: Office Wardrobe Planner
- Comment → DM → WhatsApp flow
- Opt-in + privacy copy
- Lead sources + quality questions
- Result: 410 opt-ins, 29 orders (30 days)
Episode 30: Lead qualification and follow-ups
✍️ My answers: Build a lead management system
- Write 3 signals each for hot/warm/cold
- List the WhatsApp labels
- Write a 7-day follow-up sequence (4 messages)
- Write respectful replies to 3 objections
- Write the rule for when to stop following up
- Decide the columns of a lead tracker sheet
StyleStreet reference output
Your project file now has a Lead Management SOP:
- Hot/warm/cold signals + labels
- 7-day follow-up sequence
- Objection replies
- Lead tracker
Episode 31: Sales funnel and customer journey
✍️ My answers: Build a customer journey map
- Write the touchpoints for the 6 stages
- Write the customer’s main question/fear at each stage
- Pick 3 “moments of truth” and write how to improve them
- Write where the biggest drop in the funnel is, from your data or estimate
- Write a 1-question survey for people who drop off
- Write 3 improvements to the post-purchase experience
StyleStreet reference output
Your project file now has a Customer Journey Map:
- 6-stage Priya journey
- Touchpoints + questions + feelings
- Plan for 3 moments of truth
- Drop-off survey
- Post-purchase improvements
Episode 32: Email, WhatsApp and CRM marketing
✍️ My answers: Build an owned-channel system
- Decide 10 columns for the CRM sheet
- Create 4 segments (location, size, purchase history, activity)
- Write 3 messages for the welcome flow
- Write 2 abandoned-cart messages
- Write the post-purchase flow in your own words
- Write the criteria for moving from the WhatsApp App to the API
StyleStreet reference output
Your project file now has a CRM & Messaging System:
- CRM sheet structure
- 4 segments
- Welcome, abandoned cart, post-purchase, win-back flows
- WhatsApp scale-up plan
Episode 33: Customer retention, referrals and repeat purchases
✍️ My answers: Build a retention + referral programme
- Write how you’ll calculate your repeat purchase rate
- Design 3 elements of the unboxing experience
- Write 4 “reasons to come back” (triggers)
- Build a simple 3-level loyalty programme and check the margin
- Write the referral offer + share message
- Write 3 metrics to track retention
StyleStreet reference output
Your project file now has a Retention & Referral Programme:
- Unboxing kit
- Repeat-trigger calendar
- 3-level Squad loyalty
- Give ₹100 / Get ₹100 referral
- Result: repeat rate 24% → 35%
Episode 34: Affiliate and partnership marketing
✍️ My answers: Design a partner programme
- List 10 possible partners (5 types)
- Decide the commission % and show the margin maths
- Choose a tracking method (codes/links/app)
- Write a partner outreach message
- Write 6 points for a partner agreement (commission, returns, payment date, brand rules)
- Plan one co-marketing idea fully
StyleStreet reference output
Your project file now has a Partner & Affiliate Programme:
- Partner list + types
- 10% commission maths
- Tracking setup
- Agreement checklist
- Pilot: 32 orders in 2 months
Stage 6 complete! Leads, follow-ups, CRM, retention and partners: StyleStreet’s whole sales system is ready.
Stage 7: Analytics and business results
Episode 35: Marketing metrics — CPC, CPM, CTR, CPL, CPA, ROAS
✍️ My answers: Build a metrics calculator
- Create columns: spend, impressions, clicks, leads, purchases, revenue
- Add formulas for CPM, CTR, CPC, CPL, CPA, ROAS
- Calculate your margin % and break-even ROAS
- Write the max CPA
- Calculate Ad X vs Ad Y from the example yourself and verify
- Write one line: “For our business the main metric is ___ because ___”
StyleStreet reference output
Your project file now has a Metrics Cheat Sheet + Calculator:
- 6 formulas with StyleStreet numbers
- CPM ₹40 · CTR 1.2% · CPC ₹3.33 · CPL ₹66.7 · CPA ₹250 · ROAS 3.84x
- Break-even ROAS ~2.3x, max CPA ₹411
Episode 36: Google Analytics 4 and Google Tag Manager
✍️ My answers: Build a tracking plan
- Write a GA4 setup checklist
- List 8 events to track (automatic + e-commerce + custom)
- Decide which 3 events will be key events
- Write the tag, trigger and variable for whatsapp_click in GTM
- List 5 reports you’ll check every week
- Write 3 reasons for data mismatches
StyleStreet reference output
Your project file now has an Analytics Setup:
- GA4 property + key events
- Event tracking plan
- GTM: whatsapp_click, size_chart_open
- Weekly report list
- Insight: WhatsApp and Google organic convert best
Episode 37: Pixel, conversion tracking and UTM parameters
✍️ My answers: Tracking setup checklist
- List the Pixel’s 5 standard events and when each fires
- Write the Pixel + CAPI setup steps (through the platform integration)
- Write the steps to set up a Google Ads Purchase conversion
- Write UTM naming rules
- Build a UTM sheet for 10 links
- Write how you’ll test in Meta Events Manager / GA4 Realtime
StyleStreet reference output
Your project file now has a Tracking Stack:
- Pixel events + CAPI
- Google Ads purchase conversion
- UTM rules + 10-link sheet
- Testing checklist
Episode 38: Marketing reports and dashboards
✍️ My answers: Build a monthly report template
- Write the format of a 3-line summary
- Choose 6 KPIs for the goal vs actual table
- A section with 3 points each for “what worked / what didn’t”
- Fill 3 rows of a data → insight → action table
- Choose 2 charts and write their message-style titles
- Write the difference between a weekly dashboard and a monthly report
StyleStreet reference output
Your project file now has a Reporting Kit:
- Monthly report template
- 6 core KPIs
- Insight → action table
- Weekly dashboard (Sheets/Looker Studio)
- Month 3 report: 60 orders, goal achieved ✅
Episode 39: Budget, ROI, CAC and customer lifetime value
✍️ My answers: Build a unit economics sheet
- List every line of total marketing cost
- Calculate ROI
- Calculate CAC (counting new customers separately)
- Estimate CLV (profit/order × orders/year)
- Work out the LTV:CAC ratio and interpret it
- Write 2 ideas to lower CAC and 2 to raise LTV
StyleStreet reference output
Your project file now has a Unit Economics Sheet:
- Total marketing cost ₹15,000
- ROI ~64% · CAC ₹300 · CLV ~₹740 · LTV:CAC ~2.5
- Month 3 marketing P&L
- CAC ↓ / LTV ↑ action list
Episode 40: Making campaign decisions with data
✍️ My answers: Build an experiment system
- Write 3 hypotheses (change + expected result + reason)
- Write each one’s main metric and duration
- Write the decision rules before the test
- Create the columns of an experiment log sheet
- Write your own examples of 3 data traps
- Write 5 customer-call questions (to understand the “why”)
StyleStreet reference output
Your project file now has a Decision System:
- Hypothesis template
- Pre-set decision rules
- Experiment log (4 tests)
- Customer feedback routine
Stage 7 complete! StyleStreet now runs on data, not guesswork.
Stage 8: Advanced marketing and career
Episode 41: Marketing automation and AI tools
✍️ My answers: Build an automation & AI plan
- Do a one-week time audit: which tasks repeat?
- Pick 5 tasks that can be automated, and write the tool
- Write 3 tasks a human will always do
- Write a detailed AI prompt (context, task, constraints, example)
- Make a 5-point checklist for checking AI output
- Write a privacy rule: what data never goes into AI
StyleStreet reference output
Your project file now has an Automation & AI Playbook:
- Automate vs human list
- Tool stack
- Prompt templates
- AI quality + privacy checklist
- Result: ~14 hours/week saved
Episode 42: E-commerce and product marketing
✍️ My answers: Build a product marketing kit
- Write the full product page content (title, benefits, fit, care)
- Make a photo shot list (6 photos + 1 video)
- 2 bundle ideas and their margin check
- Names for 3 need-based collections
- A 14-day launch plan
- Should you go on a marketplace? Decide by doing the margin maths with fees
StyleStreet reference output
Your project file now has a Product Marketing Kit:
- Product page template
- Pricing + bundles
- Need-based collections
- Launch playbook
- Marketplace decision sheet
Episode 43: B2B, B2C and account-based marketing
✍️ My answers: Build a B2B / ABM plan
- Write the ideal customer profile for B2B (company type, size, location)
- List 10 target companies
- Write each buying-committee role’s concern
- Write a LinkedIn outreach message (personal, short, no hard sell)
- Outline a 1-page proposal
- Quantity pricing slabs + margin check
StyleStreet reference output
Your project file now has a B2B Corporate Gifting Plan:
- B2B ideal customer profile
- 10-account ABM list
- Outreach + proposal templates
- Pricing slabs
- Pilot: 2 orders, 105 kurtis
Episode 44: Marketing strategy and growth experiments
✍️ My answers: Build a growth strategy
- Fill the 1-page strategy table (goal, audience, positioning, channels, big bets, budget, not doing)
- Choose a North Star metric and explain why
- Draw a growth loop
- Write 10 experiment ideas
- ICE-score them and pick the top 3
- Write the agenda for weekly/monthly/quarterly reviews
StyleStreet reference output
Your project file now has a Growth Strategy:
- 1-page, 6-month strategy
- North Star: repeat-or-referred orders
- Referral + UGC growth loops
- ICE-scored experiment backlog
- Review cadence
Episode 45: Client communication, proposals and reporting
✍️ My answers: Build your client proposal
- Ask 5 discovery questions and write their situation in 3 lines
- Make the goal measurable
- Write a 3-month plan
- Scope table: included / not included
- Choose a pricing model and explain why
- Write a sample bad-news message (4-step format)
StyleStreet reference output
Your project file now has a Client Toolkit:
- 1-page proposal template
- Scope table
- Pricing model guide
- Expectation checklist
- Bad-news message format
Episode 46: Final client project, portfolio and career roles
✍️ My answers: Final project: your portfolio
- Collect the outputs of all 46 chapters into one folder (the project file)
- Write a 7-section StyleStreet case study (honestly labelled: practice)
- Choose your 5 best work samples and write a 1-line context for each
- Choose your target role and revise that role’s chapters
- Plan a 1-month mini project with a real local business
- Draft a LinkedIn post about the case study
StyleStreet reference output
🎉 Course complete! Your StyleStreet project file now contains:
- Client brief, persona, competitors & positioning (Stages 1–2)
- Content, social & creator playbooks (Stage 3)
- Website, SEO & CRO (Stage 4)
- Ads funnel, testing & optimization (Stage 5)
- Leads, CRM, retention & partners (Stage 6)
- Metrics, tracking, reports & unit economics (Stage 7)
- Automation, growth strategy, proposals & case study (Stage 8)