Episode 29: Lead generation ke different methods
Lead kya hota hai, aur interested logon ki details pane ke alag-alag tareeke: organic, paid, offline aur partnerships.
Har insaan jo aaj nahi kharidta, woh “na” nahi hai. Woh shayad agle mahine, salary aane par, ya Diwali par kharidega.
Agar aapke paas uska number ya email hi nahi, toh agle mahine aap use kaise yaad dilaoge?
Lead kya hai?
Ek potential customer jisne interest dikhaya aur aapko contact karne ka tareeka diya: phone, WhatsApp, email, ya form.
Follower lead nahi hai. Follower ko aap message nahi bhej sakte jab chahe. Lead ke saath direct rishta hai, platform ke algorithm ke bina.
Lead magnet: kuch do, contact lo
Log free mein number nahi dete. Badle mein kuch useful do:
Guide / PDF
Kaam ki jaankari.
“Office wardrobe planner: 5 kurti, 15 looks”
Early access
Pehle dekhne ka mauka.
“New collection 24 ghante pehle”
Tool
Personal help.
“Apna size WhatsApp par confirm karo”
First order offer
Chhoti deal.
Free scrunchie pehle order par
Lead generation ke tareeke
| Method | Kaise | StyleStreet |
|---|---|---|
| Click-to-WhatsApp ads | Ad se seedha chat | BOFU ads (Stage 5) |
| Instagram DM keyword | “Comment PLANNER” → auto DM | Carousel par |
| Website pop-up / form | Email/WhatsApp ke badle offer | Exit pop-up: planner PDF |
| Meta Lead Ads | Facebook/Instagram ke andar form | Corporate gifting inquiries |
| Offline | Studio, exhibitions, QR code | Jaipur pop-up stall par QR |
| Partnerships | Doosre brands/communities | Chapter 34 |
Permission aur privacy
- Clear batao: “WhatsApp par new arrivals aur offers milenge. Kabhi bhi STOP likho.”
- Sirf woh info lo jo zaroori hai
- Data safe rakho, kisi ko becho mat
- India ka Digital Personal Data Protection Act 2023 bhi consent aur data ke sahi use par zor deta hai
Bina permission message = spam. Spam se number block aur report hota hai, aur WhatsApp account pe restriction lag sakti hai.
Zyada leads ya achhe leads?
Giveaway se 2,000 leads mil sakte hain, lekin aadhe sirf free cheez ke liye aaye.
- Cost per lead dekho, lekin lead → customer % zyada important
- Form mein 1–2 qualifying sawaal (“Aap kis occasion ke liye dekh rahi hain?”) se quality badhti hai
StyleStreet ki real problem
Dekhne wale bahut, contact kisi ka nahi
StyleStreet ki Reels 50,000 log dekhte, lekin jo log abhi nahi kharidte, woh bas chale jaate. Neha ke paas:
- Sirf purane customers ke WhatsApp numbers (~250)
- Koi email list nahi
- Koi lead magnet nahi
Har mahine hazaaron “shayad baad mein” log hamesha ke liye kho jaate.
Practical example: “Office Wardrobe Planner” lead magnet
| Result (30 din) | Number |
|---|---|
| Comments “PLANNER” | 640 |
| WhatsApp opt-ins | 410 |
| Unme se 30 din mein orders | 29 |
| Cost | Sirf content banane ka time |
Aapka mission: Lead gen plan banao
StyleStreet ke liye:
- 2 lead magnet ideas likho jo Priya ko sach mein useful lagein
- Ek carousel + “comment keyword” flow design karo
- Website pop-up ka copy likho (offer + permission line)
- Opt-in message likho jisme STOP option ho
- 3 lead sources chuno aur har ka expected cost/effort likho
- Lead quality check ke liye 1–2 sawaal likho
Quiz
-
Follower aur lead mein main fark?
- A. Koi fark nahi
- B. Lead ke saath direct contact (permission ke saath) hai
- C. Follower zyada valuable hai
- D. Lead sirf B2B mein
Answer dekho
Sahi jawab: B. Lead ke saath direct contact (permission ke saath) hai
Lead ko aap seedha message kar sakte ho, algorithm ke bina.
-
Lead magnet kya hai?
- A. Ek ad type
- B. Contact details ke badle di gayi useful cheez
- C. Ek magnet product
- D. Giveaway
Answer dekho
Sahi jawab: B. Contact details ke badle di gayi useful cheez
Kuch value do, contact lo.
-
Bina permission WhatsApp broadcast?
- A. Theek hai
- B. Spam, block/report aur account restriction ka risk
- C. Zyada sales
- D. Free marketing
Answer dekho
Sahi jawab: B. Spam, block/report aur account restriction ka risk
Permission marketing ka base hai.
-
Giveaway se 2,000 leads, 5 orders. Doosre tareeke se 400 leads, 29 orders. Kaunsa better?
- A. Giveaway
- B. Doosra, kyunki lead quality aur conversion zyada
- C. Dono barabar
- D. Kuch nahi keh sakte
Answer dekho
Sahi jawab: B. Doosra, kyunki lead quality aur conversion zyada
Leads ki gintee nahi, customers banne wale leads matter karte hain.
Client project mein output
Project file mein ab Lead Generation Plan:
- Lead magnet: Office Wardrobe Planner
- Comment → DM → WhatsApp flow
- Opt-in + privacy copy
- Lead sources + quality questions
- Result: 410 opt-ins, 29 orders (30 din)
Golden rule: “Abhi nahi” wale logon ka haath mat chhodo. Kuch useful do, permission lo, aur rishta shuru karo.