A free, practical digital marketing course, built around a real client
Instead of memorising theory, you build the marketing of one clothing brand, StyleStreet, from scratch: Instagram, website and SEO, Google and Meta ads, WhatsApp, analytics and career. The whole course is free, made for beginners in India, and available in English and Hinglish.
What you get in this free course
- 46 episodes in 8 stages: from research and strategy to social media, website and SEO, ads, leads and CRM, analytics and career.
- One client case study: every concept uses StyleStreet’s numbers: from 2,000 followers and ~25 orders a month to 60 orders a month in 90 days.
- Practical missions: a checklist in every episode that you do yourself for a brand.
- A quiz in every episode: instant answers with reasons.
- Charts and realistic calculations: ROAS, CAC, conversion rate, budget splits.
- Comic style, simple language: in English and Hinglish.
A practical digital marketing course: work, not theory
Most free courses teach definitions. Here, everything starts from a client’s problem, like “We have 2,000 followers, so why no orders?” You diagnose first, then plan, then check with numbers, just as an agency or freelancer would with a real client.
| What you’ll do | Episode |
|---|---|
| Client discovery call and brief | Episode 2 |
| Customer persona and SWOT | Episode 3, 4 |
| 30-day content calendar and Reel scripts | Episode 8, 11 |
| Landing page, keyword map and SEO audit | Episode 15–18 |
| Meta Ads funnel, A/B test and retargeting | Episode 21–26 |
| Google Ads search campaign | Episode 27 |
| WhatsApp and CRM flows | Episode 32 |
| GA4, UTMs and a monthly report | Episode 36–38 |
| Portfolio case study | Episode 46 |
Full syllabus
Stage 1: Understanding the world of digital marketing
- What is digital marketing?
- Understanding the client and their business
- Target audience and customer psychology
- Competitor and market research
Stage 2: Strategy and content planning
- Marketing goals and KPIs
- Brand positioning and USP
- Marketing channels
- Content strategy and content calendar
- Copywriting and creative strategy
Stage 3: Social media and organic growth
- Instagram, Facebook and LinkedIn management
- Reels, stories, carousels and short-form video
- Social media engagement and community management
- Influencer, UGC and creator marketing
- Organic reach, profile optimization and social analytics
Stage 4: Website and SEO
- The role of websites and landing pages
- Keyword research and search intent
- On-page SEO and content optimization
- Technical SEO and website health
- Local SEO and Google Business Profile
- Conversion Rate Optimization (CRO)
Stage 5: Paid advertising
- Paid ads basics and the ad funnel
- Meta Ads Manager and campaign structure
- Campaign objectives, audience targeting and placements
- Ad creatives, offers and copywriting
- Budget, bidding and A/B testing
- Retargeting and remarketing
- Google Ads — Search, Display and YouTube
- Campaign optimization and performance analysis
Stage 6: Leads, sales and customer management
- Different methods of lead generation
- Lead qualification and follow-ups
- Sales funnel and customer journey
- Email, WhatsApp and CRM marketing
- Customer retention, referrals and repeat purchases
- Affiliate and partnership marketing
Stage 7: Analytics and business results
- Marketing metrics — CPC, CPM, CTR, CPL, CPA, ROAS
- Google Analytics 4 and Google Tag Manager
- Pixel, conversion tracking and UTM parameters
- Marketing reports and dashboards
- Budget, ROI, CAC and customer lifetime value
- Making campaign decisions with data
Stage 8: Advanced marketing and career
- Marketing automation and AI tools
- E-commerce and product marketing
- B2B, B2C and account-based marketing
- Marketing strategy and growth experiments
- Client communication, proposals and reporting
- Final client project, portfolio and career roles
Tools you’ll learn
Instagram professional account, Meta Business Suite, Meta Ads Manager and Ad Library, Google Ads and Keyword Planner, Google Search Console, Google Business Profile, PageSpeed Insights, Google Analytics 4, Google Tag Manager, a UTM builder, Looker Studio, Shopify, WhatsApp Business, Canva and CapCut. Most are free or work on a free plan.
Who this course is for
- Students and freshers starting a digital marketing career
- Small business owners (clothing, food, salons, coaching, handicrafts) who want to do their own marketing
- Freelancers who want a proper process for local clients
- Working professionals considering a career switch
From Rajasthan? See local business examples on the Rajasthan page and the Jaipur page (in Hinglish).
Free vs paid digital marketing courses, honestly
| This free course | A typical paid course | |
|---|---|---|
| Fees | ₹0 | From thousands to lakhs |
| Practical project | Yes (practice client case study) | Depends on the course |
| Live classes / mentor | No, self-paced | Often yes |
| Certificate | No (you get a portfolio) | Often yes |
| Language | English + Hinglish | Mostly English |
If you need a live mentor or placement support, a paid course may suit you. If you want to learn on your own and build a practical portfolio, this free course is enough.
Frequently asked questions
Is this digital marketing course really free?
Yes. All 46 episodes, quizzes, missions and the blog are free, with no sign-up. No hidden charges or upsells.
Is the course in English or Hindi?
Both. One click in the top bar switches the whole course between English and Hinglish (Hindi written in Roman script).
Do I get a certificate?
No, this course doesn’t issue a certificate. Instead you build a full portfolio case study (Episode 46), which helps more in interviews. For certificates, Google Skillshop, Meta Blueprint and HubSpot Academy offer free ones.
Is it for complete beginners?
Yes. If you can use a smartphone and Instagram, you can start. Every concept begins with an everyday example.
What makes it practical?
Every episode is tied to a realistic problem of StyleStreet (a Jaipur kurti brand used as a simulated practice client). Each episode has a mission checklist you do yourself, and a piece of the client project is ready at the end.
How long does it take?
About 11 hours of reading, plus the missions. At one episode a day you finish in about 6–7 weeks. Go at your own pace.
Will it get me a job or freelance work?
No course can guarantee a job, and neither does this one. But it gives you the skills and a portfolio needed for social media, SEO, performance marketing and freelancing roles. Episode 46 covers career roles and building a portfolio.