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📚 StyleStreet Masterclass

Free Digital Marketing Course (Hinglish): saare 46 episodes

Free practical digital marketing course in Hindi (Hinglish): 8 stages, 46 episodes, ek real client case study. Instagram, website, SEO, ads, WhatsApp, analytics.

▶ Interactive comic version kholo Read in English

Stage 1: Digital Marketing ki duniya samjho

  1. Digital Marketing kya hai?Marketing aur digital marketing ka fark, businesses ko iski zarurat kyun hai, aur ek marketer actually kya kaam karta hai.
  2. Client aur uska business samajhnaMarketing shuru karne se pehle client ka business andar se samajhna: products, pricing, profit, customers aur asli problem.
  3. Target Audience aur Customer PsychologyIdeal customer kaun hai, uski needs aur dar kya hain, aur woh kharidne ka decision kaise leti hai.
  4. Competitor aur Market ResearchCompetitors kya kar rahe hain, market mein kya chal raha hai, aur StyleStreet apni alag jagah kaise bana sakta hai.

Stage 2: Strategy aur content planning

  1. Marketing Goals aur KPIsVague “sales badhao” ko clear, measurable goals mein badalna, aur sahi numbers (KPIs) choose karna.
  2. Brand Positioning aur USPCustomer ke dimaag mein brand ki ek clear jagah banana, aur woh ek reason dhoondhna jisse log aapko choose karein.
  3. Marketing ChannelsInstagram, Facebook, Google, website, email aur WhatsApp mein se kahan focus karna hai, aur kyun.
  4. Content Strategy aur Content CalendarKya post karna hai, kiske liye, kis maqsad se, aur kab. Plus ek ready-to-use content calendar.
  5. Copywriting aur Creative StrategyAisi headline, caption aur creative kaise banayein jo attention le aur customer ko action tak le jaaye.

Stage 3: Social media aur organic growth

  1. Instagram, Facebook aur LinkedIn managementHar platform ka apna mizaaj hai. Instagram, Facebook aur LinkedIn ko ek hi tarah chalana sabse common galti hai.
  2. Reels, stories, carousels aur short-form videoKaunsa format kab use karein, ek Reel ka structure kya hota hai, aur phone se professional video kaise banta hai.
  3. Social media engagement aur community managementComments, DMs aur shikayaton ko kaise handle karein, aur followers ko ek community mein kaise badlein.
  4. Influencer, UGC aur creator marketingMicro influencers, user-generated content aur creators ke saath sahi deal kaise karein, aur result kaise naapein.
  5. Organic reach, profile optimization aur social analyticsAlgorithm kya dekhta hai, profile ko conversion machine kaise banayein, aur Insights ke numbers se decisions kaise lein.

Stage 4: Website aur SEO

  1. Website aur landing pages ka roleWebsite kyun chahiye jab Instagram hai, aur ek landing page ke andar kya-kya hona chahiye.
  2. Keyword research aur search intentCustomer Google par kya type karta hai, uske peeche ka iraada kya hai, aur sahi keywords kaise dhoondhein.
  3. On-page SEO aur content optimizationTitle tag, meta description, headings, URLs, images aur content ko is tarah likhna ki Google aur insaan dono samjhein.
  4. Technical SEO aur website healthCrawling, indexing, site speed, Core Web Vitals, mobile-friendliness aur sitemap: website ki technical sehat.
  5. Local SEO aur Google Business ProfileGoogle Maps aur “near me” searches mein kaise dikhein: Google Business Profile, reviews aur local signals.
  6. Conversion Rate Optimization (CRO)Visitors kahan ruk jaate hain, kyun nahi kharidte, aur chhote badlavon se conversion rate kaise badhayein.

Stage 5: Paid advertising

  1. Paid Ads ka basic concept aur ad funnelPaid ads kya hain, organic se kaise alag hain, aur ad funnel ke 3 levels par alag-alag ads kyun chahiye.
  2. Meta Ads Manager aur campaign structureMeta Ads Manager ka setup, aur har campaign ke 3 levels: campaign, ad set aur ad.
  3. Campaign objectives, audience targeting aur placementsCampaign objectives, audience targeting (core, custom, lookalike, broad) aur placements ka sahi chunaav.
  4. Ad creatives, offers aur copywritingAd creative, offer aur copy kaise banayein jo scroll rokein, trust banayein aur action karwayein.
  5. Budget, bidding aur A/B testingDaily vs lifetime budget, bid strategies, learning phase, aur A/B testing ka sahi tareeka.
  6. Retargeting aur remarketingJo log aapko dekh chuke hain unhe wapas laane ki kala: custom audiences, sequences aur frequency.
  7. Google Ads — Search, Display aur YouTubeGoogle Ads ka logic, Search campaigns, keywords aur match types, aur Display aur YouTube ads kab use karein.
  8. Campaign optimization aur performance analysisCampaign performance padhna, problem diagnose karna, aur kill / fix / scale decisions lena.

Stage 6: Leads, sales aur customer management

  1. Lead generation ke different methodsLead kya hota hai, aur interested logon ki details pane ke alag-alag tareeke: organic, paid, offline aur partnerships.
  2. Lead qualification aur follow-upsLeads ko hot, warm aur cold mein baantna, follow-up ka sahi timing aur tareeka, aur “na” ko handle karna.
  3. Sales funnel aur customer journeyCustomer journey map banana: har stage par customer kya sochta hai, kahan milta hai, aur kahan girta hai.
  4. Email, WhatsApp aur CRM marketingWhatsApp Business, email aur CRM: apni audience se seedha, personal aur permission ke saath baat.
  5. Customer retention, referrals aur repeat purchasesRepeat purchase rate, loyalty, referral programs aur post-purchase experience se customer ki “lifetime” value badhana.
  6. Affiliate aur partnership marketingAffiliates, partnerships aur co-marketing: doosron ki audience tak pahunchna, sirf result par paise dekar.

Stage 7: Analytics aur business results

  1. Marketing metrics — CPC, CPM, CTR, CPL, CPA, ROASMarketing ke 6 sabse zaroori metrics: matlab, formula, StyleStreet ke real numbers ke saath, aur kab kaunsa dekhein.
  2. Google Analytics 4 aur Google Tag ManagerGA4 ka event-based model, zaroori reports, key events, aur Google Tag Manager se bina code ke tracking.
  3. Pixel, conversion tracking aur UTM parametersMeta Pixel, Conversions API, Google Ads conversion tracking aur UTM links se pata karna ki kaunsa ad, kaunsi sale laaya.
  4. Marketing reports aur dashboardsMarketing report ka structure, dashboard tools, aur numbers ko insight aur action mein badalna.
  5. Budget, ROI, CAC aur customer lifetime valueROAS se aage: ROI, CAC, customer lifetime value aur LTV:CAC ratio se pata karna ki marketing sach mein profit de rahi hai ya nahi.
  6. Data se campaign decisions lenaHypothesis, experiment, result aur decision ka loop; sample size ki samajh; aur data ke saath common galtiyan.

Stage 8: Advanced marketing aur career

  1. Marketing automation aur AI toolsRepeat kaam ko automate karna aur AI tools se content, research aur analysis tez karna, bina brand ki awaaz aur sach khoye.
  2. E-commerce aur product marketingProduct pages, catalog, pricing psychology, bundles, launches aur marketplace vs apni website ka decision.
  3. B2B, B2C aur account-based marketingB2C aur B2B marketing ka fark, B2B buying process, aur chuni hui companies ko target karne ka ABM tareeka.
  4. Marketing strategy aur growth experimentsEk page ki marketing strategy, North Star metric, growth loops, aur ICE scoring se experiments prioritize karna.
  5. Client communication, proposals aur reportingProposal likhna, scope aur pricing tay karna, expectations set karna, aur client meetings mein achhi-buri khabar sambhaalna.
  6. Final client project, portfolio aur career rolesPoore StyleStreet project ko ek case study mein badalna, portfolio banana, aur digital marketing ke career roles samajhna.