Episode 15: Website aur landing pages ka role
Website kyun chahiye jab Instagram hai, aur ek landing page ke andar kya-kya hona chahiye.
Instagram ek mela hai: bheed, rang, naye log. Lekin mele mein aapki dukaan kiraye ki hai. Niyam koi aur banata hai.
Website aapki apni zameen par apni dukaan hai. Yahan niyam aap banate ho.
Website kyun, jab Instagram hai?
- Ownership: account ban/hack ho jaaye toh bhi website aapki
- Trust: “stylestreet.in” wala brand zyada serious lagta hai
- Google: SEO aur Google Ads ke liye website chahiye
- Tracking: Pixel, GA4 se poora customer safar dikhta hai
- Scale: 60+ orders/month DMs se manually sambhaalna mushkil
Chapter 7 mein website “Phase 2” thi. Stage 3 mein organic machine chal padi, ab ads se pehle apni dukaan pakki karte hain. Pehle ghar, phir mehmaan.
Website vs landing page
Website
Poori dukaan: home, collections, about, policies, blog.
stylestreet.in
Landing page
Ek page, ek goal. Ad ya campaign ke liye bana.
stylestreet.in/office-kurtis
Ad ka traffic home page par bhejna = mehmaan ko ghar ke gate par chhod dena. Use seedha us kamre mein le jao jahan woh aaya tha.
Platform kaunsa?
| Option | Fayda | Kab |
|---|---|---|
| Shopify | E-commerce ready, payments, apps, aasaan | Product bechne wale brands (StyleStreet) |
| WordPress + WooCommerce | Flexible, sasta hosting | Thoda technical comfort ho |
| Wix / similar builders | Drag-drop, jaldi | Service business, portfolio |
| Dukaan / similar Indian builders | Mobile se store, sasta | Bahut chhota start |
StyleStreet ne Shopify basic chuna: COD, UPI payment gateways, WhatsApp button apps sab ready.
Landing page ki anatomy
- Above the fold: bina scroll kiye dikhe: kya hai, kiske liye, price, “Shop now”
- Benefits: 100% cotton, 8 ghante comfort, real size
- Proof: reviews with photos, “2,000+ happy customers” (sirf sach ho tabhi)
- FAQ: size, wash, COD, exchange, delivery
Message match: ad aur page ek baat bolein
Ad mein likha “₹899 · COD · Free exchange”. Page khula toh price chhupa hai aur exchange policy kahin nahi. Customer confuse ho kar chala jayega.
Rule: jo ad promise kare, landing page ke pehle screen par wahi dikhe: same photo, same words, same offer.
StyleStreet ki real problem
Saara traffic Instagram profile par
Ab tak StyleStreet ke saare links (bio, stories, creators, salon QR) Instagram profile ya DM par jaate the. Wahan se customer ko: post dhoondhna → DM → price poochna → wait.
Har extra step par log girte hain. Plus, website na ho toh aage ads chalane par Pixel aur GA4 kuch track hi nahi kar paayenge.
Practical example: StyleStreet ka “Office Kurtis” landing page
| Section | Content |
|---|---|
| Hero | “Office-ready cotton kurtis. ₹699–999.” + model photo + [Shop office kurtis] button |
| Trust bar | COD · 7-din free exchange · 4–6 din delivery |
| Bestsellers | 6 kurtis, price + sizes visible |
| Wash test | 15-sec video (wahi ad wali) |
| Reviews | Customer photos + 5 written reviews |
| Size guide | Chart + “confused? WhatsApp karo” |
| FAQ | 5 common sawaal |
| Sticky | WhatsApp button (mobile) |
Aapka mission: Landing page wireframe banao
Paper ya Canva par:
- Website ki pages list banao (home, collections, about, policies, contact)
- Ek landing page ka goal ek line mein likho
- Above-the-fold ka headline, sub-headline aur CTA likho
- 5 benefits aur 5 FAQs likho
- Ad aur landing page ka message match check karo
- Platform choose karo aur reason likho
Quiz
-
Website ka sabse bada fayda Instagram ke muqable?
- A. Free hai
- B. Ownership, trust aur tracking
- C. Zyada likes
- D. Reels chal sakti hain
Answer dekho
Sahi jawab: B. Ownership, trust aur tracking
Website aapki apni zameen hai, aur poora data aapke paas.
-
Ad ka traffic kahan bhejna chahiye?
- A. Home page
- B. Us offer/product ka specific landing page
- C. Instagram profile
- D. Contact page
Answer dekho
Sahi jawab: B. Us offer/product ka specific landing page
Ek ad, ek page, ek goal.
-
“Above the fold” mein kya hona chahiye?
- A. Company history
- B. Kya hai, kiske liye, price/offer aur CTA
- C. Sirf logo
- D. Blog posts
Answer dekho
Sahi jawab: B. Kya hai, kiske liye, price/offer aur CTA
Bina scroll ke visitor ko samajh aana chahiye ki woh sahi jagah hai.
-
Message match ka matlab?
- A. Ad aur page ke colours same
- B. Ad jo promise kare, page par turant wahi dikhe
- C. Har jagah same font
- D. Ad lamba ho
Answer dekho
Sahi jawab: B. Ad jo promise kare, page par turant wahi dikhe
Promise toota toh visitor turant chala jaata hai.
Client project mein output
Project file mein ab Website Plan:
- Platform: Shopify basic
- Sitemap (pages list)
- “Office Kurtis” landing page wireframe
- Trust bar + FAQ
- Message-match checklist
Golden rule: Instagram mela hai, website apni dukaan. Har ad ko us kamre mein le jao jahan uska wada poora hota hai.