Digital MarketingFree digital marketing course for your city: learn online, apply locally
The course is online, so you can take it from anywhere in India. What changes from city to city is the businesses you’ll market and what their customers search for. This page shows, for 11 cities, which local businesses need marketing, which episodes to do first, and the seasons and searches to plan around.
Jump to: Delhi NCR · Mumbai · Bengaluru · Hyderabad · Chennai · Kolkata · Pune · Ahmedabad & Surat · Jaipur · Lucknow · Indore
Cities at a glance
| City | Businesses that need marketing | Start with episodes |
|---|---|---|
| Delhi NCR | Coaching institutes, wholesale and retail markets, restaurants and cloud kitchens, real estate, startups and agencies | 29, 30, 27, 19, 43 |
| Mumbai | Fashion and beauty brands, restaurants and cafés, real estate developers and brokers, salons and fitness studios, creators | 11, 13, 22, 24, 30 |
| Bengaluru | SaaS and tech startups, D2C brands, cafés and microbreweries, edtech, real estate, coworking spaces | 36, 40, 44, 39, 43 |
| Hyderabad | Restaurants and food brands, real estate, IT services, clinics and hospitals, jewellery | 19, 29, 30, 27, 15, 20 |
| Chennai | Silk sarees and textiles, jewellery, manufacturing and auto components, hospitals, SaaS | 42, 32, 9, 43 |
| Kolkata | Sweet shops and restaurants, sarees and handloom, jewellery, education, small exporters | 8, 10, 12, 32, 33, 25 |
| Pune | Colleges and coaching, IT and manufacturing, cafés, PGs and hostels, gyms, real estate | 29, 30, 31, 10, 11, 19, 43 |
| Ahmedabad & Surat | Textiles and sarees, diamonds and jewellery, manufacturers and exporters, snack and food brands, real estate | 43, 32, 39, 42 |
| Jaipur | Block print and ethnic wear, gems and jewellery, hotels and hostels, cafés, handicraft exporters, coaching | 11, 32, 19, 43 |
| Lucknow | Chikankari, restaurants and kebab shops, coaching, clinics, real estate | 10, 11, 30, 32, 42, 19 |
| Indore | Food and street-food brands, coaching and education, retail, real estate, pharma | 11, 13, 19, 29, 30 |
Digital marketing course in Delhi NCR
Delhi, Gurugram, Noida, Faridabad, Ghaziabad
NCR is several markets in one: a coaching institute in Mukherjee Nagar, a wholesaler in Chandni Chowk and a software startup in Gurugram need very different marketing. Local searches here usually name the area or metro station, so local SEO has to work at the area level, not just the city.
What to learn first
- Lead generation and fast follow-ups for coaching and real estate: Episode 29, Episode 30
- Google Search ads for people who are ready to buy or enrol: Episode 27
- A Google Business Profile for each area or branch: Episode 19
- LinkedIn and B2B marketing for startups and agencies: Episode 43
Seasons to plan for: Coaching admissions (March–July), Diwali gifting and corporate orders (October–November), wedding season (November–February).
Local search ideas: coaching institute in laxmi nagar · restaurant near rajiv chowk · 2bhk flat in noida extension · digital marketing agency gurgaon
Digital marketing course in Mumbai
Mumbai, Thane, Navi Mumbai
Many of India’s D2C brands, creators and agencies are in Mumbai, so Instagram is crowded and attention is expensive. The skills that matter most: short videos that stop the scroll, working with creators, and ads where every rupee is measured.
What to learn first
- Reels and short-form video: Episode 11
- Influencer, UGC and creator marketing: Episode 13
- Meta Ads structure, creatives and offers: Episode 22, Episode 24
- Qualifying real estate leads before the site visit: Episode 30
Seasons to plan for: Monsoon (June–September), Ganesh Chaturthi (August–September), Navratri and Diwali (October–November).
Local search ideas: cafe in bandra · salon in andheri west · 1bhk for rent in thane · bridal makeup artist mumbai
Digital marketing course in Bengaluru
Bengaluru
With so many startups, a lot of marketing jobs in Bengaluru are growth roles: run experiments, read GA4, and explain CAC and LTV to founders. Companies here hire for analytical skills as much as for content.
What to learn first
- GA4 and Google Tag Manager: Episode 36
- Growth experiments and decisions from data: Episode 40, Episode 44
- CAC, LTV and marketing budgets: Episode 39
- B2B and account-based marketing for SaaS: Episode 43
Seasons to plan for: Ugadi (March–April), Dasara (September–October), financial-year end (January–March), when B2B budgets get spent.
Local search ideas: coworking space in hsr layout · brewery in indiranagar · pg in whitefield · crm software for small business
Digital marketing course in Hyderabad
Hyderabad, Secunderabad
Hyderabad’s food scene and its fast-growing real estate both live on Google: people search, compare reviews and call. A strong Google Business Profile and a quick follow-up system decide who gets the order or the site visit.
What to learn first
- Local SEO and reviews: Episode 19
- Lead generation and qualification for real estate: Episode 29, Episode 30
- Google Search ads: Episode 27
- Landing pages that turn visits into enquiries: Episode 15, Episode 20
Seasons to plan for: Sankranti (January), Ramzan and the haleem season, Bonalu (July–August), Diwali.
Local search ideas: biryani near gachibowli · villa in kokapet · dental clinic kondapur · gold jewellery shop abids
Digital marketing course in Chennai
Chennai
Many Chennai customers prefer content in Tamil, and many businesses are family-run shops or B2B manufacturers. What works: product pages and catalogues that answer buyers’ questions, selling on WhatsApp, and copy written in the customer’s own language.
What to learn first
- E-commerce and product marketing: Episode 42
- WhatsApp and CRM marketing: Episode 32
- Copy for your audience, in their language: Episode 9
- B2B marketing for manufacturers: Episode 43
Seasons to plan for: Pongal (January), Deepavali (October–November), wedding muhurtham dates.
Local search ideas: silk saree shop t nagar · kanchipuram saree online · hospital in velachery · cnc machining chennai
Digital marketing course in Kolkata
Kolkata, Howrah
In Kolkata the festival calendar is the marketing plan: Durga Puja is the biggest buying moment of the year, and planning starts months before. Heritage sweet shops and handloom sellers can reach buyers across India through Instagram and WhatsApp.
What to learn first
- A content calendar built around festivals: Episode 8
- Instagram and community building: Episode 10, Episode 12
- WhatsApp selling and repeat purchases: Episode 32, Episode 33
- Budgets and testing for one short peak season: Episode 25
Seasons to plan for: Poila Baishakh (April), Durga Puja (September–October), Christmas on Park Street (December), winter weddings.
Local search ideas: tant saree online · sweet shop near gariahat · durga puja saree collection · restaurant park street
Digital marketing course in Pune
Pune, Pimpri-Chinchwad
Pune is a student city and an IT and auto hub. Education brands compete hard for admission leads, and the large student population is the core audience for cafés, PGs and gyms.
What to learn first
- Lead funnels for admissions: Episode 29, Episode 30, Episode 31
- Instagram for student audiences: Episode 10, Episode 11
- Local SEO for cafés, PGs and gyms: Episode 19
- LinkedIn and B2B for IT and manufacturing: Episode 43
Seasons to plan for: Admission season (April–July), Ganeshotsav (August–September), Diwali.
Local search ideas: mba coaching in pune · pg near hinjewadi · cafe in koregaon park · gym in kothrud
Digital marketing course in Ahmedabad & Surat
Ahmedabad, Surat, Vadodara, Rajkot
A lot of Gujarat’s business is B2B and wholesale, run through WhatsApp catalogues and long trade relationships. Owners think in margins and repeat orders, so ROI and follow-up discipline count for more than likes.
What to learn first
- B2B and account-based marketing: Episode 43
- WhatsApp catalogues and CRM: Episode 32
- ROI, CAC and margins: Episode 39
- Selling products online: Episode 42
Seasons to plan for: Uttarayan (January), Navratri (September–October), Diwali and the Gujarati new year.
Local search ideas: saree wholesaler surat · navratri chaniya choli online · packaging machine manufacturer ahmedabad · khakhra online
Digital marketing course in Jaipur
Jaipur and the rest of Rajasthan
Jaipur is home turf for this course: the practice client, StyleStreet, is a small Jaipur cotton kurti brand, so every episode already uses Jaipur-style problems and numbers. The Jaipur page has a business-by-business table, an area-wise local SEO guide and a 30-day plan with a local shop.
What to learn first
- Instagram Reels and WhatsApp selling for fashion brands: Episode 11, Episode 32
- Google Business Profile for cafés, hotels and shops: Episode 19
- B2B outreach for handicraft exporters: Episode 43
Seasons to plan for: Makar Sankranti and the Literature Festival (January), Gangaur (March–April), Teej (July–August), tourist and wedding season (November–February).
Local search ideas: cotton kurti online jaipur · rooftop cafe jaipur · silver jewellery shop jaipur · block print fabric manufacturer jaipur
More: Jaipur page (Hinglish) · Rajasthan page
Digital marketing course in Lucknow
Lucknow, Kanpur
Lucknow’s chikankari and food are already searched for by name across India. The opportunity is to move from walk-in and wholesale sales to selling direct online, with honest product photos and quick WhatsApp replies.
What to learn first
- Instagram selling and Reels: Episode 10, Episode 11
- WhatsApp follow-ups: Episode 30, Episode 32
- Product pages and online selling: Episode 42
- Reviews and local SEO for restaurants and clinics: Episode 19
Seasons to plan for: Summer cotton season (April–June), Eid, Diwali, wedding season (November–February).
Local search ideas: chikankari kurti online · chikan kurta wholesale lucknow · kebab in aminabad · neet coaching lucknow
Digital marketing course in Indore
Indore, Bhopal
Indore’s food culture (Sarafa, Chhappan Dukan) means restaurants and snack brands get discovered through Reels and Google Maps. It’s also a coaching hub, where admissions are won by whoever follows up fastest.
What to learn first
- Reels and local creators: Episode 11, Episode 13
- Google Business Profile and reviews: Episode 19
- Lead funnels for coaching: Episode 29, Episode 30
Seasons to plan for: Rangpanchami (March), admission season (April–July), Navratri and Diwali.
Local search ideas: best poha in indore · cafe in vijay nagar indore · upsc coaching indore · flat on super corridor indore
Same course, any city: what you’ll build
Whichever city you’re in, the course follows one client, StyleStreet, from a first diagnosis to a final report: research and strategy, Instagram, a website and SEO, Meta and Google ads, leads and WhatsApp, GA4 and reporting, and a portfolio case study in Episode 46. Then repeat the process with a real business near you. That becomes your first local case study.
Full syllabus: all 46 episodes · about the free course · free templates
Frequently asked questions
Are there offline classes in my city?
No. The course is online and self-paced, so it works the same in every city, on a phone or a laptop. That’s also why it’s free.
Is the course in English or Hindi?
Both. One click in the top bar switches the whole course between English and Hinglish (Hindi written in Roman script).
Do I get a certificate?
Yes, a free one with an ID anyone can verify. Finish all 46 episodes, score 70%+ in every stage’s quizzes and pass the 20-question final test (15 to pass). How the certificate works.
My city isn’t listed. Is the course for me?
Yes. The course is for learners anywhere in India. Use the closest city above as a guide, and do Episode 19 (local SEO) with a business near you.
Where do the keyword ideas come from?
They’re examples of the kind of local searches people make. Check real search volume in Google Keyword Planner before you use them, as shown in Episode 16.